LO2 - Understand the importance of reviews for the marketing and promotion of computer console games.

A written comparison of two reviews of an existing computer game from different media.
 
VIDEO REVIEW
MAGAZINE REVIEW
 

After reading the Forza 5 review from IGN on the Xbox One you get the impression that the game has both negatives and positives.  The reader will become either persuaded by the review, or ignore the review. Personally I think that the review is fair.
 

“Forza 5 is gorgeous and smooth as butter”, the word “gorgeous” is quite emotive. The word is directed at the game in a whole.

After reading the review as a whole, I would probably purchase the game as it has many positive points and not as many negatives.

The video review from ThatDudeInBlue starts off very positive and makes you want to buy the game as they focus on good points "Forza 5 is everything it should be".

Compared to the IGN review, the video review from ThatDudeInBlue is far less detailed, but clearly outlines the good and bad points at the beginning of the review whilst the IGN review summarises the whole review in a paragraph.

The internet video starts of positive, but around the middle of the game the negative comments start and outweigh the positive ones.

The reviewer talks about the lack of multiplayer game modes, and says this is a big problem as some of his best memories have been made whilst playing online. This makes you not want to get the game as almost all good video games have a decent multiplayer mode.

The IGN review called "Forza 5 'Metal made beautiful" praises the game saying "it is very hard to fault", the reviewer then goes on to say how the graphics are "astonishing" due to the careful details on the "lavish" cars. The reviewer calls the game a "Titan" and a "Must have", these phrases make the viewer want to have the game.

Overall the online video review makes clearer and more in depth points in comparison to the IGN magazine review.

In the IGN review you get a sense that it is personal and engages the viewer due to the colloquial language, for example in the IGN review, the reviewer mentions the game is as though " a set of keys is wedged into the palms of a grinning teenager." The online video review lacks any colloquial language, however it is far more informative.